Riding the craft wave
Innovators in knitting, Made & Worn, has entered into a strategic partnership with fast-growing independent retailer Wool Warehouse; a move which will see the company’s bespoke knitting patterns opened up to enthusiasts nationwide at a time when traditional crafts are enjoying a resurgence.
Made & Worn is a graduate of Southampton Science Park’s Catalyst accelerator programme and continues to be based at the Park.
Founder Ruby Lee commented: “While our patterns will always be available directly to customers via our website, I’m delighted that the knitting industry is embracing Made & Worn too. Yarn shops, whether online or on the high street, have an incredibly loyal customer base that trust retailer recommendations in order to create successful projects.
“The brilliant Wool Warehouse is a really good example of this community in action. Unifying our platforms to enable their customers to design and purchase their bespoke pattern at the same time as their yarn will bring about mutual benefits for all concerned.”
Made & Worn enables everyone to become designers and creators of bespoke knitwear. The clever app combines individual measurements and personal knitting gauge with a wide range of styles and textures to generate unique interactive knitting patterns. It’s so customisable there are literally thousands of combinations, and instructions are supremely easy to follow, keeping track of progress in real-time. The company is regularly featured in top craft magazines and at consumer craft events.
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