TrackBack uncovers how quickly and professionally sales leads from vehicle manufacturers are followed-up by dealers. We achieve this by substituting lead data with trackable contact details in client CRM systems. This provides insight into lead follow-up by dealers with minimal impact on their existing sales processes. Increasing the speed and volume of leads contacted improves conversion rates from leads into appointments, and sells more cars. TrackBack is founded on the simple premise that every lead is important, and that responding to each lead quickly and professionally is essential.