Fresh Relevance secures £2m investment

Fri 21st July 2017

Southampton SETsquared member, Fresh Relevance, has announced it is to receive an investment boost of £2.15m from Foresight Group. The companies met at SETsquared’s recent Showcase event.

Fresh Relevance provides online retailers with specifically customised customer experiences and real-time marketing tools across desktop and mobile applications, ensuring they engage with consumers effectively in an increasingly competitive online market.

The funding will accelerate the company’s expansion across North America, with plans to open a Boston office, explore market opportunities in new territories and extend its in-house development capabilities here 
at the Science Park.

Foresight’s Private Equity Team commented: “We are delighted to support Fresh Relevance’s growth plans. Their innovative and flexible marketing platform is addressing the demand for greater personalisation online and is already relied upon by hundreds of leading retailers.”

The news comes as Fresh Relevance revealed that over 300 brands are now using its technology: a 33% uplift year on year. Clients include Homebase, M&M Direct, Emma Bridgewater, Thorntons, Cottages.com, Unwins and White Stuff. A significant factor in the company’s growth is the rate at which new and innovative features are brought to market.