TrackBack Wins Highest Accolade - TWICE! queens 1.jpeg queen2.jpeg queen3.jpeg

TrackBack Wins Highest Accolade - TWICE!

Mon 5th June 2017

TrackBack, whose Technology Centre is based at the University Of Southampton Science Park, has won not one, but two, prestigious Queen’s Awards For Enterprise. These awards recognise outstanding achievement by UK companies in terms of innovation, international trade, sustainable development and opportunities for social mobility.

TrackBack has been honoured in two categories: innovation and international trade. Company representatives will formally accept their awards in July at a Buckingham Palace reception hosted by Her Majesty The Queen.

The company’s Founder and Chairman, Jerry Horwood, said: “TrackBack couldn’t happen without an amazing team constantly refining our unique technology to provide extraordinary levels of insight and reliability. Today that team has been recognised for its achievement by receiving the highest business honour the UK can bestow. I’m extremely proud of their skill, passion and sheer hard work, and I’m equally proud of the difference they are making to customer satisfaction and profitability for so many clients in so many countries.”

Founded in 2005, TrackBack has offices in Southampton, London and Singapore, and operates in over 20 countries and 16 languages. Its impressive client list comprises most of the World’s major car brands including Fiat, Vauxhall, Opel, Peugeot, Citroen, Mercedes, Suzuki and Hyundai.

TrackBack’s technology has meant that manufacturers worldwide have seen a significant increase in the number of showroom visits, and their customers have experienced a better level of service. Its innovative approach creates complete transparency in following up sales leads generated by vehicle manufacturer’s websites, in turn helping to ensure that customers receive fast and efficient service from first point of contact.  

This is critical for the global car industry because research has shown that if that person is contacted within one hour from their original enquiry, they are twice more likely to become a customer than if contact occurs within two hours. Of course, if the lead is never contacted, which happens in a surprising number of instances, then not only is that person very unlikely to buy the brand’s car, they’ll probably tell their friends about their disappointing experience, resulting in damage to the manufacturer’s brand reputation. 

“It is extremely rare for a company to be recognised twice in the same year in these most prestigious awards although it’s not the first time it’s happened for a Science Park company: Fibrecore was equally honoured some years ago,” commented Peter Birkett, CEO of Southampton Science Park. 

He continued: “We congratulate TrackBack wholeheartedly on its outstanding achievement and are extremely confident that the company will continue to go from strength to strength with its superlative technology. 

To find out more about TrackBack, visit