Made & Worn Named Catalyst Business of the Year
Thu 1st June 2017
The University Of Southampton Science Park’s Catalyst Centre has named Made & Worn as its 2017 Business of the Year.
The brainchild of budding entrepreneur Ruby Lee, Made & Worn is destined to revolutionise knitting with an app which empowers users to design their own patterns and go onto make them with visual step-by-step instructions. It will work with any wool, any garment, any size, and any texture, to create beautiful garments that are totally unique.
The start-up company won a place on the Catalyst Centre business incubation programme in September last year and has made considerable progress during its tenancy, as the Science Park’s CEO Peter Birkett explains: “Made & Worn was awarded Catalyst Business of the Year because of the impressive progress the company founder Ruby Lee has made on developing her value proposition during the course of her time here.
“She was particularly commended for setting up special interest groups which helped to hone her understanding of her potential marketplace in terms of determining demand for her product and identifying key market segments. We wish Ruby, and her fellow Catalyst 2017 companies, the very best of luck in bringing their innovations to market in the near future.”
The company’s founder Ruby Lee commented: “Since joining the Catalyst programme, the support we've received has been invaluable. The Catalyst team has guided us through the difficult task of refining our early idea into a credible business. It is great to have the backing of the Science Park and to be recognised for the hard work we've put in during the programme."
Knitting has seen a huge resurgence amid the UK’s crafting boom with over seven million knitters and a hugely active online community, but traditional knitting patterns are notoriously hard to understand and easy to get wrong. Ruby Lee came up with her business idea when she was making a jumper: fed up with making mistakes and constantly unpicking and re-knitting, she thought ‘there has to be a better way to do this’! That was when she decided to combine her background in systems engineering with her passion for knitting to build an app for knitters everywhere.
Made & Worn is currently looking for knit-a-holics in the Southampton area to participate in user research so if you, or anyone you know, could be interested, get in touch via the website www.madeandworn.co.uk/knit-a-holics.Applications for the Catalyst Centre’s 2017-18 programme are now open so, if you have an intriguing technology or science led concept and the drive and determination to establish a successful business, apply online at: www.usspcatalystcentre.org.uk