Blupoint explores global markets
Sat 25th July 2015
Mike Santer, Founder of Science Park-based BluPoint Ltd. has returned to Southampton following a whirlwind three month market research trip which has seen him and Peter Dingley (BluPoint’s CEO) travel 71,000 kilometres across three continents via 15 flights taking in Washington, New York, Paris, Belgrade and South Africa twice! More importantly, the Company met with 138 people from 87 organisations in a bid to fine tune its proposition, which provides free community access to trusted digital information using solar powered servers with mobile phone access.
The trip was funded by ICURe, the Innovation-to-Commercialisation Programme, which is a collaboration of the SETsquared Partnership, the Higher Education Funding Council for England (HEFCE), and Innovate UK. It is designed to move ideas and innovations into the marketplace where they will have the greatest impact and it does so by funding proposals to prove market demand with grants of up to £50,000 per project. “We set out to answer two fundamental questions,” said Mike. “Firstly, what are the markets for BluPoint, and secondly, what is the value proposition for these markets? Our research trip was a hugely positive experience which facilitated us attending the UNESCO Paris conference; a reception at the Serbian Embassy and a conference in Belgrade with the UKTI.
We were also able to meet with influential people like the Head of Asia and Africa at GSK and Head of Mobile at Pearsons.” He continued: “There are some real issues around energy in South Africa, where blackouts and load shedding mean that energy isn’t always available for hospitals. We met with the Ministry of Health and private health companies there and I was encouraged to discover that BluPoint technologies could make a big difference in this situation, as well as in the education arena. Another area of interest is the mining sector in South Africa, working to support large workforces in remote areas. We’re speaking to two mining companies regarding a pilot project on this at the moment.”